Journal #22: I think the project is going well so far. I’ve managed to come up with a logo I don’t hate, and Jordan came up with a killer mission statement. I think the issue is in product design. Also, because Jordan and I are a great team I feel a bit nervous about how well this is actually going. She does a great job making sure that we follow the rubric, and I’m captain of semantics/design. It feels too easy. However, I do think we need to take a fine toothed comb and go through to see if we follow AIDA. Overall, I think that we doing great with our cynical voice (it does a great job of targeting our demographic of college students) while ‘making’ something that is intentional and keeps in mind issues/concerns that the average consumer of our product would have.
Journal #23: Making the brochure was fun! Its ended up being what I wished my marketing class was like. (Instead of being about wholesalers and me crying). Interestingly enough I also came up with a backpack for that product pitch. Anyways, I thought it was a unique and fun way to employ the AIDA model in the form of a brochure. As someone who eventually wants to go into public healthcare policy the brochure is truly my bread and butter, so I look forward to using my knowledge to advocate in that realm. Additionally, I thought this was a good way to think of how to advertise ourselves. After all, when we’re in a job interview we are the product we are selling. I think it would interesting to use some of the same language about ourselves that we use to describe products (not in a bad way, but in a positive way).
